Architecture & Design // 1 min Read

True Blue

Written by Palmetto Bluff

Jun 29, 2021

Blue Delta Jeans introduces old-fashioned custom fitting to the rough-and-tumble world of blue jeans.

There is something so essentially American about the feel of denim. More than any amber waves of grain or purple mountains, it’s the deep indigo of jeans that has helped define this country. And it’s the rugged comfort of a pair of jeans that unites us. Whether they are being dressed up with heels or a blazer or being dirtied up on the farm, jeans are quintessentially American. And like all things American, we go to great lengths for comfort. Flex fit. Comfort stretch. Extreme motion. And, of course, the ever-so-comfortable jeggings.

Sadly, all of these terms are simply marketing gimmicks to paper over Big Denim’s greatest shame: they don’t make jeans specifically for you. At best, they make jeans for someone of roughly your dimensions, or at least as large a swath of your demographic as they can profitably cover. It may not fit you perfectly, but it will fit well enough.

And as Americans, we hold one sacred truth above all others: Well enough is never enough.

Rather, we seek out that which has been made specifically for our contours, a garment that offers the ideal fit for us. And only us.

That sort of bespoke customization is what spurred Josh West and Nick Weaver, two childhood friends from rural Mississippi, to launch Blue Delta Jeans. The concept behind it is as simple as it is brilliant. West and Weaver simply took London’s Savile Row philosophy of custom tailoring and craftsmanlike needlework and applied it to that most American of garments, blue jeans.

“We are a gentlemen’s jean. We always went with class. People can wear our jeans with a sports jacket, but they’re tough enough to wear out in the field,” West said. “It’s the Southern tuxedo.”

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