Real Estate // 6 min Read

Real Estate Sales Report: Palmetto Bluff’s Mid-year Update

Written by Palmetto Bluff

real estate in bluffton sc

Real Estate in Bluffton SC: Trends, Updates, and Insights

With the midway point of 2024 behind us, Palmetto Bluff continues to shine as one of the Lowcountry’s most sought-after real estate destinations. The second quarter was particularly impressive, building on the momentum from the start of the year and setting the stage for a successful remainder of 2024. Here’s an in-depth look at how real estate in Bluffton, SC is performing so far.

Notable Success in the First Half of 2024

Palmetto Bluff has seen tremendous growth in the first two quarters of the year, with 122 closed and pending transactions totaling $238.9 million in volume across the community. Our Palmetto Bluff Real Estate Company team has played a pivotal role in this success, representing the buyer in 85 of these transactions—an impressive 70% market share. In fact, by the end of the second quarter, Palmetto Bluff Real Estate Company’s closed and pending sales were just $3 million shy of surpassing our total sales for all of 2023.

This remarkable performance is a testament to the strength of the Palmetto Bluff real estate market and the expertise and dedication of our real estate team.

Rising Home Prices Reflect Market Strength

The real estate market at Palmetto Bluff continues to thrive, and one key indicator of this success is the steady growth in home values. In 2024, the average home price rose to $2.85 million, reflecting the community’s enduring appeal and the increasing demand for luxury living.

While prices have seen growth from last year, it’s important to note that Palmetto Bluff offers a wide range of properties, ensuring that there’s something for every buyer. Over the past five years, home values in Palmetto Bluff have shown consistent appreciation, making it a sound investment for those looking to enjoy both the lifestyle and long-term value.

Homesites Remain in Demand

While home prices have risen, the average homesite price has decreased slightly compared to last year, now at $972,000. Despite this, homesites remain in demand, with 45 closed and pending transactions totaling $65.3 million.

Palmetto Bluff Real Estate Company continues to lead the market in homesite transactions, securing 80% of closed and pending deals. This dominance showcases our team’s unparalleled understanding of the local market and our ability to connect buyers with the perfect piece of property.

Market Leadership by Palmetto Bluff Real Estate Company

At Palmetto Bluff Real Estate Company, we’re proud to be the driving force behind the community’s real estate success. So far, in 2024, we’ve been involved in 82% of all closed and pending transactions. Regarding homes, we’ve participated in 73% of closed and pending deals; for homesites, we’ve been involved in 80% of transactions.

Our sellers also benefit from our market leadership. Homes listed with Palmetto Bluff Real Estate Company close on average for $2.7 million, which is 8% higher than with outside firms. This success comes from our deep expertise and ability to provide unmatched service to buyers and sellers.

Related: Behind the Bluff with Palmetto Bluff Real Estate Sales Executive Tracy Schyberg

Is Now a Good Time to Buy?

The first half of 2024 has demonstrated resilience and growth within the community, marked by robust sales volume. With average home prices experiencing a modest increase and homesite prices remaining competitive, buyers are presented with opportunities to invest in Palmetto Bluff’s exceptional lifestyle. Moreover, the community’s enduring appeal and consistent appreciation of property values over the years bolster confidence in the long-term viability of real estate investments within Palmetto Bluff. 

Related: The Benefits of Living in South Carolina

Housing Options in Bluffton, SC

Real estate in Bluffton, SC caters to a diverse range of preferences and budgets. Whether you are looking for a cozy waterfront cottage, a modern townhouse, or a spacious family home, Bluffton has it all. The town offers a mix of historic residences exuding southern charm and contemporary developments equipped with state-of-the-art amenities. First-time buyers and experienced homeowners both find Bluffton to be a sought-after destination because it offers a variety of housing options. 

Suggested: Coastal Palmetto Bluff Neighborhoods 

Make Palmetto Bluff Your Home

Buying a Palmetto Bluff property begins with working with the Palmetto Bluff  Real Estate team. Here, our real estate professionals are dedicated to helping you find the perfect property to become a cherished home!

Ready to make Palmetto Bluff your home? Explore our exclusive listings at Palmetto Bluff and discover a range of exquisite residences tailored to your preferences. From charming cottages with riverfront views to elegant estates overlooking pristine landscapes, the Palmetto Bluff Builders are here to help bring your dream home to life. Don’t miss this opportunity to experience luxury living at its finest. Take the next step and schedule a real estate tour today. 

 

View Real Estate View Real Estate

Club Life
Wilson Village Welcomes The Chandlery

Tucked along picturesque Boat House Row in Palmetto Bluff’s iconic Wilson Village, The Chandlery offers a shopping experience inspired by the art of living well. This thoughtfully curated boutique brings together a unique collection of elegantly chic home furn...

Oct 2026

Club Life
Sit & Stay Awhile with the Latest Issue of the bluff Magazine

Fall is in the air as we welcome a new season at Palmetto Bluff. After a year marked by new beginnings and long-awaited plans coming to life, it feels only fitting to celebrate the final months of 2026 with the latest edition of the bluff magazine. The Fall...

Oct 2026
Palmetto Bluff Real Estate

Real Estate
A West Wilson Home Built for Privacy and Scale

32 Gilded Street: A West Wilson Estate Defined by Craftsmanship and Courtyard Living  In West Wilson, one of Palmetto Bluff’s most sought-after neighborhoods, 32 Gilded Street pairs timeless Lowcountry architecture with rare privacy. Designed by Ludtke & ...

Sep 2026
Oyster season in palmetto bluff

Food & Wine
Where to Eat Oysters This Season in the Lowcountry

Oyster Season in Palmetto Bluff: A Lowcountry Tradition As the air cools, the light softens, and the landscape begins to shift, a familiar feeling returns to the Lowcountry: oyster season. From October through March, friends and neighbors gather around steami...

Sep 2026
buying a home in the fall

Real Estate
Why Fall Is the Perfect Season to Invest in a Second Home at Palmetto Bluff

The Case for Buying a Home in the Fall at Palmetto Bluff Buying a home in the height of a Lowcountry summer can test even the most enthusiastic house hunter. Fall brings a welcome change of pace, with milder weather and more comfortable days for exploring own...

Sep 2026

Club Life
The Cottage Arrives at Anson Point

After opening its doors in August, The Cottage at Anson Point, has quickly become a favorite among Golf Members looking to linger before (or after) hitting the fairway. Tucked into the trees near Anson Point’s 18th hole, The Cottage feels both refined a...

Sep 2026

Conservation
Beyond the Bluff: A Costa Rican Nature Adventure

Photos courtesy of Carlos Chacón and Patrick O’Brien The Palmetto Bluff Conservancy creates opportunities for Members and Conservancy supporters to deepen their connection to the natural world, both within the Bluff and beyond. In October 2027, that spirit ...

Sep 2026

Club Life
Fall at The Farm: New Plantings and New Plans

A new season is taking shape at The Farm, where fall planting is underway and plans are progressing for expanded growing space in the months ahead. Farm Manager Shane Rahn and his team began planting for the fall season in September, starting with 320 squas...

Sep 2026

Culture
See the Bluff Through an Artist’s Eyes: Raven Roxanne at Palmetto Bluff

This October, Charleston-based abstract impressionist painter Raven Roxanne comes to Palmetto Bluff for two days of art, nature, and creative exploration inspired by the Lowcountry landscape.Known for her expressive use of color, texture, and movement, Raven f...

Sep 2026

Artist in Residence
Material Memory

Photographs & Story by Hailey Wist As the November Artist in Residence with The Arts Initiative at Palmetto Bluff, Arun Drummond showcased a practice that balances form and cultural memory, emphasizing how portraiture can both honor and illuminate. ...

Sep 2026

CURIOUS ABOUT LIFE AT THE BLUFF?

Sign up for our newsletter

LIVE
Community Villages
Experience
Palmetto Bluff Club
On The Water
The Arts Initiative
Events
Conserve
About Us